New report sets cost of injury in Canada at $29.4 billion annually

Potential Lost, Potential for Change: The Cost of Injury in Canada, 2021 is a new report published by Parachute that calculates the economic costs of injury, based on national injury data from 2018. Key highlights: Falls are the No. 1 cause of injury costs and, for the first time, poisonings have overtaken transport incidents.

National Injury Prevention Day, July 5, 2021

Our fifth National Injury Prevention Day included light-ups of landmarks in Parachute Green across Canada and a national social media campaign to raise awareness around the importance of injury prevention. We also released a new national report documenting the impact of injury in Canada – Potential Lost, Potential for Change: The Cost of Injury Report, 2021.

There’s no cannabis for driving

Through support of the Alcohol and Gaming Commission of Ontario, Parachute has extended its #KnowWhatImpairedMeans campaign to discourage driving after cannabis use. New videos are being promoted on social media to Ontarians ages 25 to 49.

New road safety survey shows gap between attitudes and action

Nearly all Canadians agree that everyone must do their part to make the roads safe and 78 per cent agree that injuries from road crashes are preventable, according to a new Ipsos survey conducted for Parachute and our Vision Zero partner, Desjardins Insurance. However, fewer agree that there should be measures such as more traffic calming in their community and lower speed limits, suggesting there may be a gap between attitudes and action.

Parachute in the news

Why injury prevention matters

At Parachute, Canada’s national charity dedicated to injury prevention, we know the majority of injuries are predictable, and preventable.

In Canada, unintentional injury is…

No.1 cause of death for people ages 1 to 34

No.4 cause of death overall

48 Canadians die every day on average from an injury

61% of injury-caused deaths in seniors stem from falls

Prevention works

In the past decade, we’ve seen fewer injury-related deaths in Canada thanks to better laws, products and education. How we can do more:

Icon of a two-lane road with a stop sign
Have safer road design & construction
Icon of a legislation or policy with a medallion
Enforce regulations & ensure healthy policies put in place to reduce injury
Icon of a house with a heart coming out of the chimney
Improve how our homes are set up
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Follow best safety practices

Our Vision

We envision a Canada free of serious injuries, with Canadians living long lives to the fullest.

We want people to play, explore and be active while avoiding hazards that can cause injury and death.

So go ahead and skydive – but wear your parachute, when you do.

Keep Canada healthy

Help us eliminate predictable and preventable injuries

Know the facts

Educate yourself, your family and your community using our online resources

Understand the best practices

Participate in our many programs
Promote our awareness campaigns

Take action

Advocate for changes in laws and regulations to build safer environments and for enforcement measures that will reduce injury.


As a charity, we rely on your financial support to continue our work.

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