For information on research referred to in these Parachute infographics, please see the References page.

Safe mobility in urban areas – Equity


Are you thinking about…equity?

We need to stop thinking that roads are infrastructure for drivers and their vehicles when this infrastructure should be serving the whole population. These spaces should be designed for everyone’s transportation, safety and recreational needs.

…my safety?

Higher-income neighbourhoods get a disproportionate amount of road safety interventions, such as more speed humps, exacerbating existing inequities between wealthy and lower-income neighbourhoods. Let data, not complaints, drive your intervention budget decisions.

…how we get to school?

Across Canada, our roads are designed for the safety and convenience of cars and their occupants. We need to consider other road users — school children, older adults, people with disabilities and everyone who walks, cycles or wheels to move around our communities.

…how we can play safely in our community?

Often the voices of those disproportionately impacted aren’t heard when making road safety decisions. By including the diverse voices of the community at the table, program planners, policy makers and community organizers may be able to create a more equitable distribution of infrastructure-based resources.

…how I get to work?

For some populations or communities, active or public transit may be the less safe or accessible option, based on structural inequities in the built environment, as well as gender- based, socio-economic, geographic or cultural barriers. Improving safety and access to active and public transit in these communities improve the health and safety of historically disenfranchised communities.

Saving lives beyond 2020: How the world can reduce motor-vehicle deaths by 50% by 2030


Saving lives beyond 2020

How the world can reduce motor-vehicle deaths by 50% by 2030

Sustainable Practices and Reporting
including road safety interventions across sectors as part of Sustainable Development Goal contributions

Safe Vehicles Across the Globe
adopting a minimum set of safety standards for motor vehicles

30 km/h
mandating a 30 km/h speed limit in urban areas to prevent serious injuries and deaths to vulnerable road users when human errors occur

Child and Youth Health
encouraging active mobility by building safer roads and walkways

realizing the value of Safe System design as quickly as possible

Modal Shift
moving from personal motor vehicles toward safer and more active forms of mobility

using the buying power of public and private organizations across their value chains

Zero Speeding
protecting road users from crash forces beyond the limits of human injury tolerance

bringing the benefits of safer vehicles and infrastructure to low- and middle-income countries

From Saving Lives Beyond 2020: The Next Steps: Recommendations of the Academic Expert Group for the 3rd Global Ministerial Conference on Road Safety

collision avoidance technologies infographic

Collision avoidance technologies


Collision avoidance technologies

Positive and negative driving effects associated with common collision avoidance technologies.

Vision Zero calls for safer car designs and technologies to improve road safety. Collision avoidance systems are a technology that can help drivers to avoid hazards; but their effectiveness depends partly on driver behaviour.

Forward collision warning

Positive effect:
50 per cent of drivers with forward collision warning follow less closely.

forward collision warning causes drivers to follow less closely

Negative effect:
5 per cent look away from the road more often.

forward collision warning causes drivers to look away from road

Lane departure warning

Positive effect:
67-71 per cent of drivers with lane departure warning drift from travel lanes less often.

Graphic of lane departure warning increasing turn signal usage

Positive effect:
54-64 per cent of drivers with lane departure warning use their turn signals more often.

lane departure warning increases turn signal usage

Active headlights

Negative effects:

  • 18 per cent of drivers with active headlights are more willing to drive faster.
  • 40 per cent are more willing to drive at night.

Complete rural roads


Complete rural roads

The majority of fatal crashes occur in rural locations. 

road design with 2+1 roads and rumble strips
2+1 roads with central cable barrier and rumble strips.

Road design strategies proven to increase safety and mobility for rural road users.

  • 2+1 roads with a central cable barrier can reduce fatal collisions sand serious injuries by 55 per cent
  • Roundabouts can reduce the risk of fatal crashes by 50-70 per cent.
  • Rumble strips can reduce off-road collisions by up to 36 per cent.
  • Street lighting at rural intersections can reduce night-time crashes by 25-40 per cent.

complete urban streets infographic

Complete urban streets


Complete urban streets

The majority of Canadians live in urban settings and collisions commonly occur at city intersections.

Road design strategies proven to increase safety and mobility for urban intersections.

  • Advance stop lines can increase the likelihood of drivers yielding to pedestrians crossings by approximately 60 per cent.
  • Protected bike lanes can reduce vehicle-bicycle crashes resulting in injuries by as much as 90 per cent.
  • Pedestrian/raised refuge islands can reduce vehicle-pedestrian crashes by 46 per cent.
  • Protected left-turns can reduce left-turn collisions by up to 99 per cent.
advance stop lines in urban streets
Advance stop lines
left turn signal
Protected left-turns
pedestrian islands on urban street
Pedestrian islands


Safe schools


Safe schools

Various changes to the built environment around schools can help lower the risk for pedestrian injuries and ensure kids get to and from school safely.

  • Ensure school crossings and marked crosswalks are available. Most collisions within school zones occur at mid block locations, not intersections.
  • Encourage active school travel. Presence of sidewalks and multi-use paths increases active transportation.
  • Employ traffic calming measures. Speed humps are effective at reducing child pedestrian collisions. Other examples include traffic circles or pinch points.
  • Develop safe school drop off and pick up plans. Dangerous driving behaviours in and around student drop-offs increase the risk of pedestrian motor vehicle collisions.
  • Reduce speed limit in school zones. Pedestrians have a 90 per cent chance of survival when struck by a car travelling at 30 km/h or below, but less than 50 per cent chance of surviving an impact at 45 km/h.

Teen beliefs about cannabis and driving


Teen beliefs about cannabis and driving

Common misconceptions Canadian youth have about cannabis and its harm according to the Canadian Centre on Substance Use and Addiction (CCSA).

Belief: “If I only had one toke, then I could drive absolutely fine.”
Fact: Cannabis doubles the risk of being in a serious crash.

Belief: “Driving high is a terrible idea but it’s probably not as bad as alcohol.”
Fact: Nearly one-third of drivers who die in a crash test positive for cannabis.

Belief: “If I were to drive high, I think I’d be more focused.”
Fact: Cannabis can reduce your ability to concentrate, alter perceptions of time and space and slow reaction times.

Belief: “A lot of people do it and very few get caught.”
Fact: Police report nearly 3,000 drug-impaired driving incidents per year.

Fact: 100 per cent of impaired driving is preventable and not worth the risk.