This guide is to help communities and partners use social media to support and promote Parachute Safe Kids Week 2022, an annual awareness campaign designed to bring attention to predictable and preventable injuries in children. This year our messaging will focus on safe and active transportation.

We encourage you to try and post every day during Safe Kids Week:  May 30 to June 5, 2022, using the following hashtags. 

Primary hashtag: #WalkBikeAndWheel 

Secondary hashtag: #SKW2022

Sample tweets/social media posts

Below are sample posts you can use as tweets or as posts on other social media channels (Facebook, Instagram). You are also welcome and encouraged to come up with your own tweets and messages that make sense for your organization and your community.

Please note that tweets can only be 280 characters in length (including links). In addition to posting Parachute Safe Kids Week materials, you can also tweet out references to your organization’s related materials and website. We also encourage you to download and add Safe Kids Week 2022 Social Media Images to your posts, to catch your readers’ eye.

Sample tweets/posts to use before the start of Safe Kids Week

  • Save the date: Parachute Safe Kids Week is May 30 to June 5, 2022, with the theme of safe and active transportation. Learn how you can get involved: parachute.ca/safekidsweek #WalkBikeAndWheel #SKW2022
  • Safe Kids Week runs from May 30 to June 5, 2022. Learn how to support your kids in active transportation at parachute.ca/safekidsweek #WalkBikeAndWheel #SKW2022
  • We’re getting ready for @ParachuteCanada Safe Kids Week May 30 to June 5, 2022. Learn how you can get involved: parachute.ca/safekidsweek #WalkBikeAndWheel #SKW2022
  • We are excited to take part in Parachute Safe Kids Week, thanks to @ParachuteCanada. Learn more at parachute.ca/safekidsweek #WalkBikeAndWheel #SKW2022
  • We’re helping parents and caregivers have the confidence to support their kids to #WalkBikeAndWheel. Learn more at parachute.ca/safekidsweek #SKW2022

Sample tweets/posts to use during Safe Kids Week (May 30 to June 5, 2022)

  • It’s #SKW2022! Help keep kids safe and active on their travels with these top tips at parachute.ca/safekidsweek #WalkBikeAndWheel #SKW2022
  • Help keep pedestrians and cyclists safe. Reduce your speed. Lower speeds give you more time to react and brake if needed. Learn more at parachute.ca/safekidsweek  #WalkBikeAndWheel #SKW2022
  • Drive at 30 km/h. A pedestrian struck by a car traveling at 50 km/h is almost 6 times more likely to be killed than a pedestrian struck at 30 km/h. Learn more at parachute.ca/safekidsweek #WalkBikeAndWheel #SKW2022
  • Travel with your younger children. Younger children still need to develop the cognitive and physical skills to make safe judgments about road crossing and traffic. Learn more at parachute.ca/safekidsweek #WalkBikeAndWheel #SKW2022
  • While your children are developing cognitive and physical skills, travel with them and talk to them about pedestrian safety. Learn more at parachute.ca/safekidsweek #WalkBikeAndWheel #SKW2022
  • Use sidewalks or paths. Sidewalks can reduce the incidents of drivers hitting pedestrians along a roadway by up to 88%. Learn more at parachute.ca/safekidsweek #WalkBikeAndWheel #SKW2022
  • Use traffic signals and crosswalks when possible. Talk about what you do before you cross a road. Teach your child to use their senses. Learn more at parachute.ca/safekidsweek #WalkBikeAndWheel #SKW2022
  • Teach your child to use their senses. Think, look, and listen, even if there is a crossing guard or traffic signals to assist them. Teach kids at an early age to look left, right, and left again when crossing the road. parachute.ca/safekidsweek #WalkBikeAndWheel #SKW2022
  • Be a role model. Children learn from their parents and caregivers. Over time, your frequent demonstrations will become ingrained in your child’s approach to crossing roads. Learn more at parachute.ca/safekidsweek #WalkBikeAndWheel #SKW2022
  • Check your ride. Ensure your child’s bike is adjusted correctly for their height and have them do a bike check before riding to ensure tires are inflated and brakes are working properly. parachute.ca/safekidsweek #WalkBikeAndWheel #SKW2022
  • Protect young riders by using designated riding areas when possible. Bike safety training courses are available at https://canbikecanada.ca/ #WalkBikeAndWheel #SKW2022
  • Children develop better physical & cognitive skills around age 10 – but their ability to ride may depend on their experience, environment, and development. Learn more at parachute.ca/safekidsweek #WalkBikeAndWheel #SKW2022
  • When using the road, ride on the right side in the same direction as traffic to make you more visible to drivers. Adults should lead kids by cycling single file & having them repeat hand signals. parachute.ca/safekidsweek #WalkBikeAndWheel #SKW2022
  • A properly fitted and correctly worn bike helmet can make a dramatic difference, cutting the risk of serious head injury by 60%. Use the 2V1 rule for helmet fitting. Learn more at parachute.ca/safekidsweek #WalkBikeAndWheel #SKW2022
  • Make sure drivers can always see you and your child. Wearing bright, reflective clothing and equipping your bike with flashing lights and reflectors help increase 360-degree visibility. parachute.ca/safekidsweek #WalkBikeAndWheel #SKW2022
  • Let’s #WalkBikeAndWheel this Safe Kids Week! Choose a safe place to wheel, away from traffic. Use pathways, sidewalks, and skate parks. parachute.ca/safekidsweek #SKW2022
  • Wear the right helmet. Bike helmets can be used for in-line skating and non-motorized scootering, but skateboarding helmets should be used for skateboarding/longboarding. Learn more at parachute.ca/safekidsweek #WalkBikeAndWheel #SKW2022
  • Always wear the gear when you #WalkBikeAndWheel. Along with a helmet, wear wrist guards to help prevent broken bones and sprains. Wear elbow & knee pads for in-line skating. Visit parachute.ca/safekidsweek for more. #SKW2022

Sample tweets/posts to use after Safe Kids Week

  • Safe Kids Week has wrapped up, but #InjuryPrevention is important all year long! Visit @parachutecanada for info & tips: parachute.ca
  • #SKW2022 was a success! Thanks to @ParachuteCanada for helping us raise awareness about safe and action transportation. 

Ask our advice

If you have any questions or need some guidance, please feel free to direct them to Margarita at mboichuk@parachute.ca

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